Corporation(NASDAQ:IMMR), the leading developer and licensor of touch feedback technology, announced that it has signed a license agreement withAwinic Technology Limited(Awinic) to make Immersion haptic patent and technology licenses available to mobile phone and wearable OEMs through Awinic.
Awinic, based inChina, is a fabless design house of analog and mixed-signal integrated circuits. Under the agreement, mobile phone and wearable OEMs that acquire certain Awinic haptic driver ICs will have seamless access to Immersion’s 25 years of haptic experience and portfolio of more than 3,600 issued or pending patents. The license simplifies the haptic technology acquisition process by making available a wide variety of haptic features, including mechanical button replacement, automated generation of haptics based>“We are thrilled to establish a partnership with Awinic,” said Ramzi Haidamus, Immersion’s CEO. “As the adoption of haptics increases in markets all over the world, this partnership is an essential component of our strategy to meeting that demand, ensuring OEMs have easy access to haptic technology and IP.”
“As a China-based high-tech company, we do care for the protection of IP,” said Sun Hongjun, Awinic’s CEO. “Not only will the partnership with Immersion be mutually beneficial, now mobile phone and wearable OEMs can more easily integrate haptics, including product selection and technical services. What’s more, our cooperation will enhance the whole industrial ecosystem with the power of touch.”
